11/24/2023 0 Comments Carolina reaper sauce puckerbuttHis first day on the job after passing his Series 7 test was October 19, 1987, also known as Black Monday, when global markets collapsed. "I liked drinking with the frat boys," he says.Ĭurrie eventually became a stock broker. He grew up in Michigan and ended up on the seven-year college plan, bouncing from school to school. "I started studying peppers back in 1981 when I went to college," says Currie. That's because there was a good chance none of this would happen. "If I told you 10 years ago that this would be happening, you would call me a bold faced liar," Currie says, hardly believing it himself. Revenues are growing around 26 percent a year. PuckerButt Pepper's founder says last year sales were around $1.5 million, most of it wholesale to food manufacturers. "I won't lie to you, eating a Carolina Reaper is like eating lava, it hurts when you initially eat it," Currie says, "but eventually that endorphin rush takes over, and it feels good." The pain they cause is followed by something similar to a runner's high. (Theoretically capsaicin toxicity could be deadly, but your body would not allow you to digest enough extreme chilis to do the job.) Indeed, Currie says they can actually be good for you. He also insists super hot peppers cannot kill you. In fact, he starts every morning with a few drops of his own private hot sauce tincture. For beginners, Currie suggests following up any pepper sampling with bananas, donuts or protein bars to help with recovery.Įven breathing the air in Currie's store can make one's eyes water and throat feel a little raw, but he is oblivious.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |